Marketing Consulting

Services Offered:

  •  Marketing Analysis and Recommendations
  •  Marketing Planning and Marketing Plan Development
  •  Marketing Preferences Surveys
  •  Client Feedback Programs and Client Retention Programs
  •  Market Penetration ResearchSMTargeted Programs to Win New Clients
  •  Brand Development Programs
  •  Tactical Marketing Assistance
  •  Design Services
  •  Social Media

Marketing. It’s all the things trusted professionals do to create more and better opportunities for one-on-one, face-to-face meetings with their clients.

Your brand, your messages and your words are the foundation of who you are and what you do. With design services, our goal is to visually express your strategies through strong visual communications.

Prospects. It takes planning and good follow-up to get it right and be successful. That’s where we can help.

When we meet with professionals, they often tell us things like:

  • “We’d like to create unique marketing opportunities to attract non-clients in one of our niche industry segments.”
  • “We’d like to help creating a more formal and consistent marketing program that tracks our successes.”
  • “We’d like to focus more time and effort on communicating internally with our people and want to know the most effective way to do this.”
  • “We’d like to change perceptions of our firm so that we are positioned for higher ticket work. How do we do this?”
  • “We want to get closer to our clients and get more work from them, but are not sure about the best approach for this.”
  • “How can our firm create productive client teams with a minimum of disruption to our practice?”
  • “What are the best strategies for cross-marketing and which of these would be appropriate for our firm?”
  • “How do other firms measure lead generation and ROI? If we should measure these, how?”

These are excellent types of issues for marketing planning, development and implementation.

Marketing and business development are not disparate but rather integrated processes with defined and complementary roles. Strategic marketing should be based on clients’or targeted prospects’ business problems focusing on solutions. Marketing efforts might include tactics such as websites, social media, articles, conference presentations, webinars, blogs, press mentions and industry surveys.

We address these and the integration of marketing and business development by exploring a wide variety of options based on the business goals of the firm, practice group or individual partner.

Business Development and Coaching

The majority of new business is generated in face-to-face or small group meetings.While marketing and visibility assist in the business development process, it takes a direct approach to generate new matters.

Extreme Marketing helps individuals, practice groups and firms enhance their business development abilities via:

  • Individual coaching
  • Group coaching
  • Consulting on specific business development opportunities
  • Business development targeting and implementation programs
  • Business development skills training(one-on-one programs, half-day and full-day programs)

Successful business development strikes an intellectual and personal connection between the client and the individual attorney, their expertise and the professional services offered by their firm. The focus is on demonstrating to the client, referral sourceor prospect that the shareholder and/or the firm have a unique understanding of issues and a proven means to solve them.

In most professional services firms 5% to 7% of the equity partners develop the lion’s share of business for the firm. In our experience, helping these rainmakers expand their book of business is one of the most productive ways to leverage marketing and business development dollars.  Successful business generatorsoften don’t have the time

Marketing Analysis and Recommendations

Most marketing consulting engagements begin with meetings and discussions to fully understand the challenge at hand. In many situations, this may involve one or two planning meetings before we can prepare recommendations. In other situations, we work with firms to interview a cross-section of partners and staff about their needs and concerns before providing recommendations.

Marketing Planning and Marketing Plan Development

Many firms want to create a more formal approach to their marketing needs. In these situations, we work with a small group of partners to develop a needs analysis and then work on developing a specific and measurable marketing plan to address these needs. We help codify goals in written marketing plans that are SMART- specific, measurable, attainable, realistic, and time-deadline stated. The marketing plan becomes a road map to follow to achieve goals and measure milestones along the way. We’ve created marketing plans for individual lawyers, practice groups, offices and for specialty products and services.

We augment our marketing plan service by providing individual partner coaching, practice group consulting and ongoing marketing consulting with firms. We can also assist in setting up systems to:

  • Track marketing progress
  • Measure marketing successes
  • Identify starting points for marketing programs
  • Refine existing programs
  • Assist in marketing staff development

Marketing Preferences Surveys

For some firms, the best way to gather internal marketing intelligence is to gather marketing preferences from partners. We’ve customized marketing preferences surveys for practice groups, whole firm, and for specific groups of partners. As part of our Marketing Preferences survey service, we tabulate data and prepare a written analysis of results. In addition, we also have expertise in working with firms to develop:

In addition, we also have expertise in working with firms to develop:

  • Client Satisfactions Surveys (written and in-person)
  • Client Needs Assessments
  • Marketing Department Surveys and
  • Other types of customized survey instruments.

Client Feedback Programs and Client Retention Programs

We work with professional services firms to develop customized client feedback and retention programs. We have interviewed hundreds of in-house counsel and corporate executives on behalf of our clients to identify service dimensions and preferences. We work with firms to assimilate client-specific information into their marketing and training programs. We also provide client feedback training programs to help partners embrace concepts such as active listening, gender listening and process for gathering and synthesizing client information.

Market Penetration ResearchSMTargeted Programs to Win New Clients

Extreme Marketing has a ten-year history of successfully assisting law firms and practice groups penetrate specific markets and non-clients with our Market Penetration Research SM -Targeted Programs to Win New Clients process. Using the standard 80/20 rule, we recommend that law firms consider spending 20% of their Client Feedback time and resources to target, court, and convert potential clients into clients of the firm.

Brand Development Programs

We are one of the nation’s leading brand development firms for professional services. Please see our “Brand” section for more information about our brand services.

Tactical Marketing Assistance

Many firms already have marketing plans and programs in place and retain us to assist them with specialized project and tactical work, such as:

  • Specialty Programs, Surveys; White Papers Highlighting Industry or Practice Area Experience
  • Advertising Planning, Development and Placement
  • Direct Mail Programs – for both snail mail and email
  • Magazine and other Specialized Publications
  • Seminar Strategy and Assistance
  • Internal Communications Programs – including developing specific information and materials to motivate and communicate to professional services staff at all levels.

Design Services

Your brand, your messages and your words are the foundation of who you are and what you do. With design services, our goal is to visually express your strategies through strong visual communications.

As in the other areas of our business, our design team works to understand your industry, your market and your target audience as the foundation for developing powerful design that helps persuade, motivate and connect.

Our design experience includes projects in the areas of:

  • Corporate Identity and Identity Systems
  • Brochures and related marketing collateral (printed and e-communications)
  • Direct Mail
  • Advertising
  • Website design and e-alerts
  • Sales packages
  • Custom invitations
  • Packaging (including CD and DVD packages)
  • Tradeshow exhibits and environmental signage

 Social Media

Social media is an integral part of any marketing and business development plan.  Extreme Marketing assists firm in leveraging social mediathrough:

  • Customized comprehensive analysis and recommendations based on a firm and its marketing infrastructure
  • Consulting on specific social media opportunities
  • Individual consulting with professionals to leverage media such as Facebook, Twitter, LinkedIn and other social media.

Firms have moved way past simple site optimization incorporating various social media outlets from blogging to Linked In to Google to Facebook and Twitter. We work with firms to create unique solutions based on a collaborative analysis of a firm’s objectives, tolerance for social media, budget and creativity.