Extreme Marketing is the industry leader in conducting client and potential client feedback (Market Penetration ResearchSM) programs for law firms. We have been successfully assisting law firms increase client satisfaction and expand relationships with both clients and potential clients for over 12 years. Typically, our face-to-face client feedback interviews yield new matters from clients 66% of the time within a six-week period. Just as importantly, the clients we interview for law firms report significantly higher levels of satisfaction, which generally enhances the client relationship.
We are a nationally recognized law firm marketing consultancy with offices in Southern California and Chicago. We have assisted some of the largest and finest law firms in the country in developing and implementing client feedback programs and strategic marketing plans.
Our client feedback programs have proven to be very successful in the professional services marketing community. In an article in the ABA’s Law Practice Management magazine in 2001, we were referred to as the “pre-eminent” firm in this area. We work with our clients in a variety of ways to increase client satisfaction and retention skills. We also assist law firms in using these skills to target, court and convert prospects into clients.
Market Penetration ResearchSM- Targeted Programs to Win New Clients
Extreme Marketing has a ten-year history of successfully assisting law firms and practice groups penetrate specific markets and non-clients with our Market Penetration Research SM -Targeted Programs to Win New Clients process. Using the standard 80/20 rule, we recommend that law firms consider spending 20% of their Client Feedback time and resources to target, court, and convert potential clients into clients of the firm.
Read what in-house counsel think about this process in our article: Market Penetration Research The Corporate Counsel Perspective